"e" by Matthew Beaumont

The wonderfully-titled e by Matthew Beaumont is a classic "gimmick" book that really works. It follows the story of the good folks at Miller-Shanks London, a hilariously dysfunctional advertising agency desperately trying to land a Coke account. The entire story is told as a collection of email messages between the various players over a two week period.

Beaumont just totally nails this --- the gaps left between emails are perfect and provide a really innovative additional hook to the story. I am particularly partial to Pertti, the head of Miller-Shanks Helsinki who for some reason is CC'ed on all mail from the London office and brings in Aqua to save the day.

You will not improve yourself by reading this book. But I guarantee you'll revisit again and again for bathtub reading. Really, really funny.